An Olympic idea: Crowdfunding social inclusion through sports

Here's an interesting way to capitalize on the popularity of the Summer Games and the star power of professional athletes to help give underprivileged children in Brazil a brighter future. They're calling it social inclusion through sports – and it has "maybe we should try this too" written all over it.


 Created by Council Lead Partner Microsoft, Coletivo do Esporte is an effort to leave a lasting legacy in Brazil once the games are over. The crowdfunding site encourages people the world over to support Brazilian athletes' community initiatives that help underprivileged children in their country use sports to improve their lives.

The success of Coletivo do Esporte, the website suggests, will have a direct impact on how sports can be perceived as a real social transformation mechanism in Brazil. The site highlights social projects supported by the country's sports icons and people can choose which ones they want to donate to. Examples include:

  • Help Janeth Arcain’s Hoops for Hope Institute open up a unit in Bayeux, in the state of Paraiba -- one of the poorest regions in Brazil.
  • In Brazil, there is currently no poor neighborhood with a beach volleyball court in its public school. Donate now to help Jackie Silva build the first court.
  • Help Olympic judo hero Flavio Canto’s Instituto Reação continue to bring sports and education to the lives of Rio’s poverty-stricken youth.

Those who contribute, meanwhile, are promised a cool reward – from products to meet and greets with the athletes.

"Microsoft’s mission is to empower every person and every organization on the planet to achieve more," notes a post on a company blog. "Through Coletivo do Esporte, a minimum two-year initiative that has the support of the Brazilian Olympic Committee, we will continue inspiring, instilling pride, encouraging hope and living our mission."

Related topics…
A major league idea: using per diems to feed the hungry
Australian demonstrates the power of the web to help those in need

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This article is from the Council's Compassionate Cities initiative which highlights how city leaders and other stakeholders can leverage smart technologies to end suffering in their communities and give all citizens a route out of poverty. Click the Compassionate Cities box on our registration page to receive our weekly newsletter.

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